How to Create a Parent Product

1. Navigate to Product >All Product> Select Parent Product from the Add New Dropdown.
   
2. Name your Parent Product and set a SKU #, then select "Save".
3. Select Add Variation. A new window will appear so you can assign individual Variants to the Parent Product.
4. Once the Variants have been added to the Parent, use Assign Options (1) to add up to three option sets to your products. Be sure to assign Variant Options to each of your Variants (2). You can create new Variation Attributes under Settings (tool/gear in right hand corner) > Variation Attributes

To add child products to your parent products in bulk, see this guide.

For a video about parent/child products, click here